The PATH Canvas is a design system for building KPI frameworks that connect across teams.
Most teams build metrics systems that can't talk to each other—Product uses one framework, Marketing uses another, Operations downloads a different template. Same company, different blueprints, incompatible systems.
PATH fixes this by giving teams shared building blocks (Key Performance Drivers), a shared structure (Policy, Action, Team, Habit), and proven frameworks (OKRs, Goal Trees, 4DX, Lean Analytics) that work together.
What you'll accomplish:
Interoperable systems — Product's objectives connect to Marketing's activities because they're built the same way
Strategic clarity — Every KPI ties back to goals, owners, and review routines
Cross-functional alignment — Teams speak the same language and track what matters
Framework flexibility — Six proven methodologies, same building blocks, compatible by design
Who this is for:
Leaders managing cross-functional teams where alignment matters
Founders, Heads of Operations, Product Leaders, GTM Directors
Strategy teams building measurement systems that need to connect
Anyone tired of teams tracking metrics that don't speak to each other
How PATH works:
Four dimensions that embed KPIs in strategy:
Policy — Strategic foundation (goals, owners, alignment, constraints)
Action — Execution framework (how you arrange metrics using proven methodologies)
Team — Roles and accountability (who owns what, how decisions escalate)
Habit — Continuous improvement (review cycles, feedback loops, iteration)
Five standardized building blocks (Key Performance Drivers):
North Star Metric — Core business value measure
Goals — High-level outcomes driving performance
Objectives — Time-bound milestones making goals trackable
Activities — Tactical work turning plans into action
KPIs — Metrics measuring progress and triggering improvement
Six frameworks for different challenges:
ROKS KPI Tree — Align strategic, tactical, operational KPIs organization-wide
KPI Tree — Link customer behavior to product metrics to business outcomes
Goal Tree — Break complex objectives into steps (Theory of Constraints)
OKR Tree — Track quarterly performance, cascade goals across teams
4DX Tree — Drive execution with lead and lag measures
Lean Analytics — Run experiments, validate hypotheses, iterate
How to use this template:
Set strategic foundation (Policy) — Define goal, owner, alignment, constraints
Choose your framework (Action) — Pick the approach that fits your challenge
Build with standard components — Use NSM, Goals, Objectives, Activities, KPIs as building blocks
Assign accountability (Team) — Map who's responsible using RACI
Establish review habits (Habit) — Set weekly, monthly, quarterly cycles
What's included:
All six framework templates (ROKS, KPI Tree, Goal Tree, OKR, 4DX, Lean Analytics)
KPD card templates (NSM, Goals, Objectives, Activities, KPIs)
RACI accountability structure
Review cycle planning sections
Step-by-step guidance
The result:
KPI systems that connect across teams, stay tied to strategy, get managed and not just measured.
Build frameworks that actually work together.
