One-Page Endgame (OPE) Template

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One‑Page Endgame (OPE) Canvas – Build Your Business Strategy in 20 Minutes

The One‑Page Endgame (OPE) Canvas is a fast, practical framework created by Wes Bush, author of The Product‑Led Playbook. It helps founders, GTM leaders, and product‑led companies define a clear strategy, build defensible advantages, and create a tactical execution plan—all on one page.

This template is designed for teams that want to focus, align, and act quickly without endless decks or over‑engineered strategy docs.

Template Features

ICP‑Centric Strategy Building Define your ideal customer profile, the core problem you solve, and the positioning that makes you the obvious choice.

Competitive Advantage Selection Choose 3 of 15 moats that will give you a durable, defensible edge in your market.

Actionable Endgame Planning

Strategic planning 1.0

Map your yearly, quarterly, and monthly goals with resource allocation, clear trade‑offs, and capacity planning.

Collaborative Workshop Flow Use sticky notes, dot voting, and tags to align the team in 45 minutes. Decide as a group where to focus and what to deprioritize.

Benefits

Clarity in one page: No more 30‑slide strategy decks—get alignment on what truly matters.
Focus on moats, not fluff: Build a defensible business by intentionally choosing your competitive edges.
Turns strategy into action: Creates a roadmap you can revisit and refine as your business grows.
Perfect for product‑led teams: Especially valuable for SaaS and PLG companies where speed and focus are everything.

Ideal for

Founders & Leadership Teams: Quickly align on strategy before planning GTM or fundraising.
Product‑Led Growth Teams: Build a strategy that scales with your product.
Consultants & Advisors: Facilitate strategic workshops for clients and startups.

Join over 10,000 companies that have taken it for a spin.

Equip your team with the OPE Canvas to create a focused, defensible, and actionable business strategy.

Maja Voje, GTM Strategist

Go-To-Market Strategist@Maja Voje

Maja Voje is a leading GTM strategist who helps companies design and execute go‑to‑market strategies that deliver measurable growth. She is the best‑selling author of Go‑To‑Market Strategist, a methodology adopted by more than 8,500 companies worldwide. Over the past 15 years, she has driven growth for global brands including Google, Rocket Internet, Bayer, and Heineken—and collaborated on projects with platforms such as Miro, Clay, Amplitude, HubSpot, and Ahrefs.