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Marketing Strategy Canvas

Bert Van Wassenhove

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With this canvas you make up a marketing strategy in a structured way. You do this in a customer centric way by starting from the customer journey.

The canvas consists of three main parts: the foundations, the channels and the message. Each of these topics are covered.

With the marketing strategy canvas you can work both individually and in a team to get your strategy clear.

Bert Van Wassenhove

THINK with people


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