Ideal Customer Profile (B2B Persona)

Hands-on Ideal Customer Profile for B2B brands [Template + Example]

What's inside the template:

1. Company info

• Firmographics

• Technographic Data

• Business-level challenges and goals

• Buying committee

• Qualification criteria

2. Buyer personas (Buying committee)

• Title

• Role

• Reports to

• What/who influences their decision?

• The stage when they join the sales process

• Jobs-to-be-done

• Responsibilities

• Goals

• Objections during the sales process

3. Channels where they spend their time

• LinkedIn Profiles

• Podcasts

• Conferences

• Webinars

• YouTube channels

Who is this template for?

Startup founders, marketers, product marketers, customer researchers, and marketing agencies who want to understand their ideal customers.