FRAMEWORK: Cost of Inaction in B2B eCommerce

TakeFortyTwo

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Framework to et-voilà the Hidden Costs of Inaction in B2B eCommerce

Fear drives decisions. Think of FOMO, FOMU (fear of messing up), or FOBO (fear of better options). But it can also paralyze growth. In Ecommerce, knowing when inaction hurts more than action is key, and, while a purely objective decision is not possible, an informed one is mandatory.

We prepared this discovery framework to help you dodge analysis paralysis and tackle the discussion about change in your eCommerce because it's hard to solve a problem you can't see.

How to use this template

Follow the steps to moderate an open, candid, thoughtful conversation with your team and decide whether you need to make changes.

STEP 1 ASK YOUR GUT

These questions will help you gauge perceptions and feelings and decide which issues are marginal and which are worth exploring.

STEP 2 ASK THE NUMBERS

The questions in this section help you look into the actual data to support and build the path ahead.

STEP 3 SYNTHESIZE

In this section, you can see the big picture and decide if now is the right time to rock the boat.

Our framework focuses on B2B eCommerce technology adoption but it can be ported to many scenarios. Good questions tend to work everywhere.

TakeFortyTwo

Leading B2B Ecommerce Agency @ TakeFortyTwo

The NOW big thing is a million little things. We provide end-to-end eCommerce expertise for B2B and Hybrid companies to thrive. With nearly 20 years of experience, our solutions help clients navigate the complexities of business. Since 2006, we've supported over 300 clients in the US and UK from Spain, a paradise for food, history, and good vibes. We're partnered with Mailchimp, BigCommerce, Shopify, Dotdigital, and Alokai, and our fully remote team operates across four countries on a 4-day work