Website Competitive Analysis Template

Website Competitive Analysis Template

Transform competitor insights into strategic advantages with this comprehensive framework designed for digital marketers, UX/UI designers, content strategists, SEO specialists, product managers, and entrepreneurs. This template provides a structured approach to deconstruct competitor websites, analyze key elements like design, functionality, content, and SEO, and translate findings into actionable improvements for your own web strategy.

What is a Website Competitive Analysis Template for Digital Marketers, UX/UI Designers, Content Strategists, SEO Specialists, Product Managers, and Entrepreneurs?

The Website Competitive Analysis Template is a visual workspace that helps you systematically evaluate competitor websites across six critical dimensions. Instead of scattered notes and fragmented research, this template centralizes your competitive intelligence in one collaborative space.

Designed specifically for:

• Digital Marketers tracking competitor campaigns, lead generation tactics, and conversion strategies

• UX/UI Designers benchmarking user experiences, navigation patterns, and visual hierarchies

• Content Strategists analyzing content depth, SEO keywords, and editorial approaches

• SEO Specialists auditing on-page optimization, backlink profiles, and organic traffic

• Product Managers understanding feature positioning, pricing strategies, and market differentiation

• Entrepreneurs identifying market gaps and opportunities to outperform established players

What problem does it solve?

Competitive research is often scattered across browser tabs, spreadsheets, screenshots, and team members' heads. This creates three major challenges:

1. Information overload without synthesis - You collect data but struggle to identify what actually matters for your strategy

2. Inconsistent analysis - Different team members evaluate competitors using different criteria, making comparison difficult

3. Insights that never become action - Research sits in documents that no one revisits or implements

This template solves these problems by providing:

• A standardized framework ensuring consistent evaluation across all competitors

• Visual organization that makes patterns and opportunities immediately obvious

• Built-in sections that force you to move from "what we learned" to "what we'll do"

Jobs to be done:

For Marketing Teams: Identify gaps in competitor lead generation, discover untapped keyword opportunities, and benchmark your conversion funnel against industry leaders.

For Design Teams: Evaluate competitor UX patterns, spot design trends in your industry, and build a case for design decisions backed by competitive data.

For Content Teams: Uncover content gaps competitors haven't filled, reverse-engineer their SEO strategy, and identify high-performing content formats.

For Product Teams: Understand how competitors position features, analyze their pricing strategies, and identify differentiators for your roadmap.

Miro features that power this template

This template leverages Miro's collaborative features to make competitive analysis visual and actionable:

• Frames - Each major section (Dashboard, Homepage Teardown, etc.) uses frames to organize information and create clear boundaries between analysis areas

• Grid layout - Ensures consistent spacing and alignment across competitor cards, making side-by-side comparison effortless

• Text boxes - Flexible text boxes allow you to capture detailed notes, observations, and data points that can be easily edited and formatted

• Docs - Embedded Miro docs provide structured templates for longer-form analysis, keeping your insights organized without cluttering the board

Frequently Asked Questions

How many competitors should I analyze at once?

Start with 3-5 direct competitors for a manageable first analysis. Analyzing too many at once dilutes focus and makes it harder to identify clear patterns. You can always add more competitors later or create separate boards for indirect competitors vs. direct ones.

Pro tip: Focus on competitors that target the same customer segment and problem space, rather than just companies in your general industry.

How often should I update my competitive analysis?

The cadence depends on your industry velocity:

• Fast-moving industries (SaaS, DTC ecommerce): Quarterly reviews with monthly check-ins on key competitors

• Moderate pace industries (B2B services, professional services): Semi-annual deep dives with quarterly check-ins

• Slower industries (Enterprise, manufacturing): Annual comprehensive reviews

Set calendar reminders and assign a DRI (Directly Responsible Individual) to own the update process. Always update immediately when a major competitor launches a significant change.

What tools do I need alongside this template?

Essential tools for gathering competitive data:

• SEO & Traffic: Ahrefs, SEMrush, Moz, or SimilarWeb for domain authority and traffic estimates

• Tech Stack: BuiltWith or Wappalyzer to identify competitor technologies

• Performance: Google PageSpeed Insights or GTmetrix for load times

• Screenshots: Full Page Screen Capture extensions or Fireshot

• User Testing: Try competitors' actual signup flows and products

The template is tool-agnostic - use whatever competitive intelligence tools fit your budget.

How do I get stakeholder buy-in for competitive analysis?

Make it actionable and tie it directly to business outcomes:

1. Start with the "So what?" - Frame your analysis presentation around impact: "Based on competitor research, we can increase conversions by 25% by simplifying our signup form"

2. Show, don't tell - Use screenshots and specific examples rather than abstract observations

3. Quantify everything possible - "Competitor A gets 2M organic visits monthly from their blog" is more compelling than "They have good SEO"

4. Present the roadmap first - Lead with your recommended actions, then show the competitive evidence that supports them

5. Make it collaborative - Invite stakeholders to contribute to the analysis so they feel ownership over the insights

Ready to get started?

Duplicate this template to your Miro workspace and begin your competitive analysis today. For a complete walkthrough, check out our video guide that demonstrates how to populate each section and extract maximum value from your research.

Watch the video guide

to see the template in action and learn advanced tips for competitive analysis that drives results.

Cheers!

Khawaja Rizwan