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Theory of Change, the Climate Crisis

Evelina Lundqvist

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This canvas is a practical tool for developing a clear Theory of Change for your venture while integrating a strong focus on climate action. It blends the I(A)OOI model (Input, Activity, Output, Outcome, Impact) with a dedicated climate lens, helping you understand how your work creates value, reduces emissions, and contributes to long-term systemic change.

It supports you in moving from what you do → what changes → the impact you aim to create.

How you can use it

Use the canvas to:

  • Define the problem and clarify your solution

  • Map your inputs, actions, outputs, outcomes, and impact

  • Identify where your venture influences Scopes 1, 2, and 3

  • Create SMART goals to make progress measurable

  • Explore opportunities to strengthen your climate contribution

  • Guide team alignment, strategic decisions, or impact communication

Complete it individually or as a team.

It works well in accelerator programmes, workshops, and strategy sessions — and as a living document that evolves over time.

Who can best use it

This canvas is ideal for:

  • Impact entrepreneurs and circular innovators

  • Sustainability-driven SMEs and start-ups

  • Social enterprises and non-profits

  • Consultants and facilitators supporting impact or climate work

  • Teams preparing for reporting or climate alignment (e.g. CSRD, net-zero roadmaps)

  • Accelerator and incubator participants designing scalable impact models

Anyone connecting businessimpact, and climate action will benefit from this tool.

1. Do I need to know my entire impact model before starting?

No. Start with what you know — the canvas helps you reveal gaps, refine logic, and strengthen your impact story.

2. How deep should my climate analysis go?

Begin with Scopes 1, 2, and 3. Even simple insights are valuable. You can build depth over time.

3. What if my venture is early-stage and I don’t have data yet?

Use the canvas to map assumptions. These become your first hypotheses to test as you grow.

Evelina Lundqvist

Business consultant, facilitator @ The Good Tribe

Evelina Lundqvist (1981) is a sustainable business development and capacity-building consultant (20+ years of experience), born in Sweden and based in Austria. She's an avid zero waste, circular economy, interculturalism, and antiracism advocate—and a serial co-founder, co-creator, and award-winning social entrepreneur. Evelina holds an MBA in Business Ethics and CSR from Danube University, Austria.


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