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SCAMPER Model
Is your team in a rut? Have you had a lingering problem that can’t seem to be solved? First introduced in 1972, SCAMPER. is a brainstorming method developed by Bob Eberle, an author of creativity books for young people. This clever, easy-to-use method helps teams overcome creative roadblocks. SCAMPER walks you through seven questions that are meant to encourage your team to approach a problem through seven unique filters. By asking your team to think through a problem using this framework, you’ll unlock fresh, innovative ways to understand the problem you’re trying to solve.




























