About the Jobs to be Done Generator template
Great products are built to solve real user problems. The Jobs to be Done (JTBD) Generator template gives your team a simple framework to uncover those problems. By focusing on the "job" a user is trying to get done, you can move past assumptions and define the actual motivation and desired outcome driving user behavior. This template helps you articulate the "why" behind your work.
How to use the Jobs to be Done Generator template
Gather your inputs. Start by adding your research and context to the board. Define your user personas, capture their specific pain points and situations (e.g., "I am under pressure to hit end-of-quarter deadlines"), and list their desired outcomes.
Synthesize into Job Stories. The template guides you to combine your inputs into the classic JTBD format: "When [situation], I want to [motivation], so I can [expected outcome]." This structure turns scattered ideas into a clear and actionable statement that describes the user's need.
Why use the Jobs to be Done Generator template?
Focus on the problem, not the feature. Job stories ground your team in the user’s context, which ensures you are building the right thing to solve a genuine need.
Create deep user empathy. By stepping into the user's shoes, your team develops a shared understanding of their frustrations and goals, making their challenges tangible.
Build alignment across your team. Get product managers, designers, and engineers on the same page about the fundamental "why" before design or development begins.
