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The How/Why Ladder for Product Messaging

Mike Northfield

354
14
7

Report

B2B purchases are typically team decisions, not individual ones. Typically, executives care about benefits & outcomes. Operators care about specifics of how your product works and they'll incorporate it into their workflow.

The How/Why ladder sharpens your product messaging so it connects with everyone on the buying team.

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Mike Northfield

Marketer @ Artifacts of Influence

A curious marketer from Seattle

Categories

MarketingIdeation & brainstormingStrategy & planningMeetings & workshopsNew

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