Experience Design Template

What is it about? The Experience Design Canvas is a structured framework for designing intentional, immersive experiences that support transformation, learning, and collective decision-making. It brings together strategic thinking, embodied experience, and participation to help teams shape processes that people can not only understand, but truly experience.

What does it help you achieve? The canvas helps translate abstract goals—such as change, alignment, or innovation—into coherent experiences with clear purpose and impact. It supports shared understanding, strengthens engagement and ownership, and connects experiential moments to concrete outcomes, decisions, and next steps.

Who benefits most from it? The canvas is particularly useful for leaders, facilitators, designers, and teams working with complexity—such as public institutions, NGOs, cultural organizations, and cross-disciplinary initiatives. It is designed for anyone who needs to navigate change, participation, or collaboration beyond standard workshops or strategy documents.

How is it used? The canvas is used collaboratively to plan, design, and reflect on experiences. Teams work through its key dimensions step by step—clarifying intention, understanding participants, shaping the journey, and linking experience to impact. It can be applied to design new formats or to evaluate and strengthen existing processes.