About the Brand Voice Guidelines template

A consistent brand voice is crucial, but it's often hard to maintain across a growing team. Without clear guidelines, your marketing can feel disconnected from your product, and your social media might sound nothing like your support emails. The Brand Voice Guidelines template provides a simple, collaborative framework to define, document, and share your brand's unique voice, ensuring every word your team writes feels like it comes from a single, unified personality.

How to use the Brand Voice Guidelines template

1. Define your brand foundation. This is the heart of your brand's identity. Work with your team to capture your core mission and values (e.g., Customer Obsession, Social Responsibility, Financial Empowerment), define the key personality traits that bring your brand to life (e.g., Empathetic, Optimistic, Playful), and get specific about the target audience you're speaking to (e.g., Young Professionals & Students, Tech-Savvy & Mobile-First, Urban Dwellers).

2. Generate your voice guidelines. Use the foundation you've built to create practical rules for writing. For each personality trait, brainstorm what it sounds like in practice. This section turns your abstract ideas into a functional guide that anyone on your team can use to write clear, consistent copy.

Why use the Brand Voice Guidelines template?

• Create a consistent brand experience. Ensure that your brand sounds the same everywhere, from your website and marketing campaigns to your product interface and customer support interactions.

• Scale your content creation. As your team grows, new writers can quickly learn your brand voice, allowing you to maintain quality and consistency without slowing down.

• Build cross-functional alignment. This collaborative exercise ensures that product, marketing, and design teams all share the same understanding of how the brand should communicate with customers.