Strategic OKR examples to guide your year with intention

If you’ve ever felt stuck while setting OKRs, you’re not alone. Figuring out how to turn ambitious goals into actionable objectives and measurable results can feel overwhelming—but it doesn’t have to be. Let’s break it down, starting with practical OKR examples and tools that help teams and people get intentional about their goals. By the end of this article, you’ll feel equipped to tackle 2025 with clarity and focus.

OKRs explained

At their core, OKRs—Objectives and Key Results—are a simple yet powerful framework for setting and tracking goals. They’re designed to help teams and people clarify what they want to achieve and how they’ll measure success. Think of it as your strategic blueprint: the objective is the “what,” and the key results are the “how.”

Breaking down OKRs

Objectives: These are the big-picture goals. An objective should be ambitious, inspiring, and clear. For example, “Improve customer satisfaction” is a strong objective because it sets a clear priority and inspires action.
Key Results: These are the measurable outcomes that indicate progress toward the objective. Key results should be specific, quantifiable, and time-bound. For instance, if your objective is to improve customer satisfaction, your key results might look like:
- Increase NPS (Net Promoter Score) from 50 to 70 by Q2.
- Reduce customer churn rate from 5% to 3% in six months.
- Achieve a 90% satisfaction rate on post-support surveys by year-end.

By combining these elements, OKRs provide a framework for turning broad ambitions into actionable and measurable results. This clarity ensures that everyone is aligned and focused on what truly matters.

Why OKRs work

Focus: OKRs force you to prioritize. By limiting the number of objectives to a manageable few (usually 3-5 per quarter), you focus your energy on the goals that matter most.
Alignment: When set up correctly, OKRs align teams, departments, and even people. They create a clear line of sight between what you’re working on and the larger company vision.
Accountability: Since OKRs are measurable, they create accountability. Teams can track progress transparently, celebrating wins and addressing roadblocks along the way.
Ambition: OKRs encourage you to aim high. The best OKRs are challenging enough to push you out of your comfort zone, but still achievable with focus and effort.

OKRs in action

Let’s say you’re part of a marketing team with an ambitious goal to expand your brand’s reach. Here’s how an OKR might look for your team:

Objective: Increase brand awareness in key markets.

Key Results:

Launch three new regional campaigns by Q3.
Achieve 20% growth in website traffic from new markets by year-end.
Earn coverage in five industry-leading publications within six months.

OKRs work across industries, roles, and team sizes. Whether you’re leading a startup, managing a department, or setting personal career goals, OKRs bring clarity and focus to your efforts.

Now that you know the basics, let’s explore some practical OKR examples and tools to help you get started.

The classic OKR example from our library

If you’re new to OKRs, the best place to start is with a template that simplifies the process. Miro’s Objectives and Key Results (OKRs) Template helps you structure your goals visually, so they’re easy to understand and even easier to track.

Objectives and Key Results (OKRs) Template

This template offers a guided framework for creating OKRs. It’s designed to help you organize your objectives into clear, actionable steps with key results that are measurable and specific. You can collaborate in real time with your team or work asynchronously—Miro makes both options seamless. Ready to give it a try? Explore the OKR template now.

Other OKR examples from our community

Sometimes, the best inspiration comes from others who’ve been there. Miro’s vibrant community has created templates for teams looking to level up their strategic planning. Here are a few favorites:

OKR setting template

If you want a structured yet flexible way to define OKRs, this OKR setting template is a gem. It provides prompts to help you and your team reflect on your objectives and refine key results collaboratively. Perfect for workshops or quick brainstorming sessions.

Strategic planning and OKR template

This strategic planning and OKR template integrates strategic planning directly into the OKR-setting process. It’s ideal for teams looking to align their OKRs with broader business objectives. Use it to ensure your goals are not just ambitious but also strategically aligned.

OKR definition workshop

Designed for teams who want to nail their OKRs in one collaborative session, this OKR workshop template provides a step-by-step guide. It’s great for fostering alignment and making sure everyone’s voice is heard during the process.

OKR planning workshop for companies and teams

This interactive OKR planning template is perfect for larger groups or cross-functional teams. It emphasizes clarity and alignment, ensuring everyone understands how their efforts contribute to the bigger picture.

Another template to help you define your OKRs

Sometimes, you just need a little extra help to get started. That’s where the OKR planning template comes in.

OKR planning template

This template is perfect for teams that want to dive straight into planning. It’s clean, straightforward, and designed for quick adoption. Use it to set actionable OKRs that your entire team can rally around. Plus, Miro’s visual collaboration features make it easy to keep everyone on the same page—literally.

Turn strategy into action with Miro’s innovation workspace

Setting OKRs shouldn’t feel like guesswork. With Miro’s innovation workspace, you can plan, track, and adapt your OKRs with confidence. Our templates, combined with real-time and async collaboration tools, make it easy for your team to align on goals no matter where they’re working from.

Start the year with a clear roadmap for success. Explore Miro’s OKR templates today and see how we can help you turn bold objectives into measurable results.