Gathering inputs helps you gain insight into what is important for building a strategy for success.
Your vision gives a picture of where you want to take the business, now you need to build a strategy to get there.
The first logical step is to understand and assess where you are now – what is our current state? It’s important to make this assessment with both an internal gaze and an external perspective.
To do this, you can use these two tools, SWT (strengths, weaknesses & trends) and Competitors Analysis.
