On-Demand Webinar
Jobs To Be Done applied: Turning customer struggles into product strategy
Join Colin Duff, CEO of Mosaic Innovation, and Rory Keddie, Product Evangelist at Miro, for a practical session on applying Jobs to Be Done (JTBD) theory to strengthen product–market fit and align your team around what customers really need.
Event overview
In this hands-on session for engineering, product and design leaders and their teams, you’ll learn a clear, step-by-step approach to uncovering customer jobs, identifying unmet needs, and generating product roadmap ideas rooted in real user outcomes. This session is designed for teams looking to make more customer-informed decisions.
Speakers
Rory Keddie
Product Evangelist at Miro
Colin Duff
CEO of Mosaic Innovation
What you’ll leave with
A ready-to-use JTBD Miro template to run with your team
A structured approach for embedding customer insights into product development
Practical examples and facilitation tips to take JTBD from theory to action
An understanding of how AI enhances JTBD research to uncover unmet customer needs
If you need to help your team re-focus on building what brings customers real value, this session's for you.
Register to Watch On Demand
