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Minimalist Buyer Persona

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Perfect for marketers, product managers, and UX designers who want to visualize the full customer experience at a glance. This template breaks the journey into five clear stages: Awareness, Consideration, Decision, Adoption, and Advocacy. Paired with touchpoints, goals, and action items for each. Use it during persona workshops, product launches, or CX audits to spot friction points and turn insights into real next steps for your team.

lisa van der Gevel Wenteler

Game producer @ Student

Hi, I'm Lisa! I'm a student game producer working with teams to create games. During my game production work, I’ve made various documentation and communication templates to help with planning, collaboration and workflows. I’m excited to share these resources with you. Happy developing!


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