Present your market potential with confidence
A clean, slide-ready template for showing the size of a market opportunity in three clear stages: Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market. Its simple visual flow helps teams explain not only how large a market is, but also how much of it they can realistically serve and win.
What’s included
The template guides you through three essential market-sizing questions:
Total Addressable Market (TAM) — How large is the total demand if every relevant customer could buy?
Serviceable Available Market (SAM) — Which part of that market can you serve with your current product, geography, capabilities, and channels?
Serviceable Obtainable Market (SOM) — What share of the serviceable market can you realistically win in the next 12–24 months?
Each section includes space to add a market value and concise supporting explanation, making the template easy to use in strategy discussions, investor updates, and business plans.
How to use it
Define the market, customer segment, geography, and timeframe you are analysing.
Estimate the TAM using credible market research, customer data, or industry sources.
Narrow this to the SAM by considering your current product fit, delivery capability, and available channels.
Estimate the SOM based on realistic factors such as competition, pricing, sales capacity, budget, and route to market.
Add the source, assumptions, and timeframe behind each number when presenting your estimates.
Who it’s for
Ideal for founders, entrepreneurs, product managers, business-development teams, strategy leads, consultants, and investors. Use it for a business plan, pitch deck, market-entry decision, product launch, strategic planning session, or leadership presentation.
