Basic Industry Analysis

Aryanna Martin

296

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This Industry Analysis Template can be used by teams looking to analyze external factors affecting their product or business.

This template involves the following:

Product/ Service: Emerging technology in the product/service space
Market Analysis: Trends and drivers impacting the market
Target Market: Qualities and behaviors of the customer
Competition: Key players and competition

Aryanna Martin

Service Designer and Researcher

Multidisciplinary product strategist and researcher passionate about using data, technology, psychology, and human-centered design to solve problems and create compelling products and services. Based in London; Previously NYC & Berlin.

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Developing a great product starts with knowing the lay of the land (meaning who you’re up against) and answering a few questions: Who are your competitors? How does your product or service compare? What makes you stand out? A competitive analysis will help find the answers, which can ultimately shape your product, value prop, marketing, and sales strategies. It’s a great exercise when a big business event is about to occur — like a new product release or strategic planning session.

Basic Industry Analysis

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