Your guide to becoming a product manager

So, you're curious about how to become a product manager? Whether you're just starting out or looking to pivot your career, this guide will walk you through everything you need to know. Let's dive in!

What is product management

Product management is the art and science of guiding a product from conception to market success. Product managers (PMs) are the visionaries who ensure that a product not only meets customer needs but also aligns with business goals. They are the glue that holds cross-functional teams together, driving innovation and collaboration. For example, a PM at a tech company might work with engineers to develop a new app feature, coordinate with marketing to launch it, and gather user feedback to refine the product.

What does a product manager do

A day in the life of a product manager is never dull. PMs juggle a variety of tasks, from market research and user testing to roadmap planning and stakeholder meetings. They are responsible for defining the product vision, prioritizing features, and ensuring timely delivery. In essence, they are the champions of the product lifecycle. For instance, a PM might start their day reviewing user feedback, then move on to a strategy meeting to align the product roadmap with business goals, and end the day by collaborating with the design team on a new feature mockup.

Must-have skills for product managers

To excel as a product manager, you need a blend of hard and soft skills. Communication is key, as you'll be liaising with different teams and stakeholders. Analytical thinking helps you make data-driven decisions, while leadership skills enable you to inspire and guide your team. Other essential skills include problem-solving, empathy, and strategic thinking. For example, a PM must be able to analyze market trends to make informed decisions, communicate effectively with developers to ensure the product is built correctly, and lead a team through the ups and downs of the product development process.

Educational background and qualifications

While there's no one-size-fits-all educational path, many product managers hold degrees in business, engineering, or computer science. Certifications like Certified Scrum Product Owner (CSPO) or courses from institutions like General Assembly can also boost your credentials. However, real-world experience often trumps formal education in this field. For example, a PM with a background in software engineering might leverage their technical skills to better understand the development process, while a PM with a business degree might excel in market analysis and strategy.

How to get into product management

Transitioning into product management can seem daunting, but it's entirely possible. Start by gaining experience in roles that overlap with product management, such as marketing, UX design, or project management. Leverage your existing skills and seek out opportunities to work on product-related projects within your current role. For instance, if you're a marketing specialist, you might volunteer to lead a project that involves launching a new product feature, giving you hands-on experience with product management tasks.

Breaking into product management without experience requires creativity and persistence. Consider internships or entry-level positions that offer exposure to product management tasks. Volunteering for side projects or startups can also provide valuable hands-on experience. Highlight your transferable skills and demonstrate your passion for the role. For example, you might take on a side project where you develop a new app or website, showcasing your ability to manage a product from idea to launch. A few extra tips for this stage

Networking and building connections

Networking is crucial in the product management world. Attend industry events, join online communities, and connect with current product managers on LinkedIn. Building relationships with professionals in the field can open doors to job opportunities and provide valuable insights into the industry. For instance, attending a product management conference can help you meet industry leaders, learn about the latest trends, and even find a mentor who can guide you on your career path.

Craft a compelling resume and cover letter

Your resume and cover letter are your first impression. Tailor them to highlight your relevant skills and experiences. Focus on achievements that demonstrate your ability to manage products, solve problems, and lead teams. Use metrics to quantify your impact and make your application stand out. For instance, instead of saying "Managed a product launch," you could say "Led a cross-functional team to launch a new product feature, resulting in a 20% increase in user engagement."

Prepare for product management interviews

Interviews for product management roles can be challenging. Expect questions about your problem-solving abilities, leadership style, and how you handle failure. Practice with common scenarios and be ready to showcase your analytical thinking and communication skills. Remember, confidence and preparation are key. For example, you might be asked to walk through a time when you had to pivot a product strategy based on user feedback. Be ready to discuss your thought process, the actions you took, and the results you achieved.

Continuous learning and professional development

The product management field is ever-evolving. Stay ahead by continuously learning and developing your skills. Enroll in courses, read industry books, and join professional communities. Resources like Product School, Mind the Product, and our very own Miro blog offer valuable insights and learning opportunities. For example, you might take an online course on agile methodologies, read a book on user-centered design, or participate in a webinar on the latest product management trends.

And if you are curious to get a sneak peak of which templates PMs use on their daily basis, check our template collection with +115 templates for Product Management.

Ready to take the next step in your product management journey? Try Miro today and see how our innovation workspace can support your career as a product manager.