Market Segmentation Matrix

The Market Segmentation Matrix helps marketing and strategy teams brainstorm across four classic segmentation lenses — geographic, psychographic, behavioral, and demographic — before narrowing down to a shortlist of viable customer segments. The left side is built for open ideation with freely placed sticky notes per quadrant, while the right side structures your top candidates with name, rationale, estimated size, and strongest targeting basis. Unlike a single-lens segmentation template, this one forces a broader sweep before you commit, helping teams avoid anchoring on the first segment idea that comes to mind. Use it in go-to-market planning sessions, new market entry discussions, or workshops where the team needs to explore multiple segmentation angles before deciding where to focus.