Market Segmentation Behavioural

This Market Segmentation Behaviour template helps marketers and customer success teams map their audience into four loyalty tiers — Advocates, Loyal Customers, Regular Users, and Occasional Users & Prospects. Each tier includes space for a description and key benefit, paired with fields for loyalty status criteria and buyer readiness state, giving a fuller picture than a simple funnel. Unlike demographic or psychographic segmentation, this version focuses on where customers sit in their relationship with your brand, making it useful for retention strategy, loyalty program design, or customer success planning. Use it to prioritize which segments need nurturing, which are ready to advocate, and where the biggest opportunity for movement up the pyramid lies.