Market Analysis Framework

A Market Analysis Framework can be used by teams looking to understand their market to identify strategies to deliver better value.

This template involves the following components:

• Market Definition: Scope and limits of the market

• Market Sizing: How big the market is

• Customer Segmentation: Distinct needs or preferences of customers

• Competitive Landscape: Key competition and players in the market

• Customer Journey: Buying process from awareness to decision

• Growth Drivers, Trends & Risks: Factors that could impact the market's future

• Strategic Implications: Insights and implications to the business