Jobs-to-be-done Canvas

neueBeratung GmbH

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Report

This template builds on a method that creates jobs of a target customer (ex. Customer Journey, Day-in-the-life-of or a simple Brainstorming). Here, the team then categorizes and ranks them by importance. These jobs can later be used for other methods like Value Proposition Design

neueBeratung GmbH

Orientation in Innovation and Transformation

neueBeratung is a German specialized management consultancy. We focus on agile Tools like OKRs and Design Thinking. As a Top Miroverse Creator and awarded consultancy in "Innovation and Growth" we help you run your projects and workshops for better results.

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It’s all about a job done right — customers “hire” a product or service to do a “job,” and if it's not done right, the customer will find someone to do it better. Built on that simple premise, the Jobs To Be Done (JTBD) framework helps entrepreneurs, start-ups, and business managers define who their customer is and see unmet needs in the market. A standard job story lets you see things from your customers’ perspective by telling their story with a “When I…I Want To…So That I …” story structure.