Japanese Zen Marketing Plan

Zen Marketing is a five-part campaign planning kit with a calm, Japanese-inspired look. Move frame by frame through The Vision, Market Landscape, Audience & Positioning, Campaign Strategy, and Roadmap & Results. Each frame has clear prompts for your purpose, big idea, competitors, persona, channel mix, launch phases, and measurement. Use it to plan a campaign with your team or present your strategy to clients and stakeholders.