The 30-60-90 Day Marketing Plan is a practical planning tool that helps marketers, consultants, teams, and new hires structure their priorities and activities over the first three months.
The framework breaks the onboarding and implementation process into three phases: understanding the business, analysing opportunities, and executing marketing initiatives. It provides a clear roadmap for setting goals, prioritising actions, and measuring progress.
How to use it
Define your objectives and success measures for each phase.
Use the first 30 days to learn about the business, customers, market, and existing marketing activities.
Use days 31–60 to analyse performance, identify opportunities, and develop recommendations.
Use days 61–90 to implement priorities, launch initiatives, and measure results.
Review progress regularly and adjust actions as needed.
Workshop suggestion
Time: 30–60 minutes
Work individually or as a team to define goals, priorities, and success measures for each stage. Use sticky notes to identify key activities and create a clear action plan for the next 90 days.
Who is it for?
What’s the output?
✓ A structured 90-day marketing roadmap
✓ Clear goals, priorities, and success measures
✓ Improved alignment among stakeholders
✓ Actionable next steps and implementation plans
✓ A foundation for tracking progress and marketing performance
