Customer Experience Mapping

These templates are meant as a starting point and helpful for thinking about what information you'll need to build customer experience map(s) for your SaaS / subscription business.

The number of stages (success milestones) and what's included in each section should be based on qualitative and quantitative insights gathered when identifying your top priority Customer Job-to-be-Done.

The step-by-step process for gathering customer insights and mapping your CX is outlined in detail inside the Customer-Led Growth program led by Georgiana Laudi & Claire Suellentrop, founders of Forget The Funnel."