Value Proposition Poster Template

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Every successful project needs to explain why a customer should choose your product or service over another.

WHAT IS THIS ACTIVITY?

Create a Value Proposition Poster when you have product and service ideas that can help a customer get a job done by reducing their pains and increasing their gains.

Use the Value Proposition Poster to pinpoint and describe exactly how value is going to be created for a customer.

A Value Proposition is the central segment of the Business Model Canvas and informs every aspect of business model design.

YOU ARE GOING TO

Draft a value proposition statement
Describe how the customer will experience it
Identify assumptions to test and key questions that need to be answered
Share the Value Proposition Poster to get feedback to iterate and improve upon the concept

CONSIDER THIS BEFORE YOU START

Work with initial product and service ideas generated in a previous session or a completed Value Proposition Canvas
You can create multiple Value Proposition Posters by repeating the activity

Justin Knecht

Bandmate@What Could Be

Create more things people love and fewer things that people hate. What Could Be make decades of design expertise available to teams in an instant. Our customers use our tools every day to deliver better work. • Quickly assess a project and identify exactly what you need to do • Take action confidently with self-guided activities in Miro • Make the most of design thinking training by putting what you learn to work