Fly UX Customer Journey Map


I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.

The design is minimalistic and can be adopted to almost any brand, by changing the colors and the font. As you can see on the board, I added information as Goals, Behaviours, Context, Painpoints and highlighted a few ""statements"" from the users.

I used this map to define the high-level steps of booking a flight ticket until the payment process. The steps corresponds to the high level groupings in the Affinity Diagram I created on a workshop. The information is based on Usability tests, which were done on different Airline websites (AerLingus, Norwegian, Ryanair, Eurowings).


Eva Huse Pedersen image
Eva Huse Pedersen
UX/UI Designer@Liva Healthcare
Hi, I am Eva a UX/UI Designer based in Copenhagen. I am working as a Product Designer for Liva Healthcare and currently I am a student MA Design at London School of Design and Marketing.
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