ICP + B2B Buyer Persona Workshop

The goal of this workshop is to help you improve the way you communicate with your audience and future clients. The findings of this workshop will also help refine your business model.

You are going to achieve that by creating a buyer persona. The buyer persona is a detailed description of someone who represents your target audience. This persona is fictional but based ona deep research of your existing or desired clients. It is alse called a customer persona, audience persona, or marketing persona.

The template has been created by Błażej Dziuk in March 2024 in collaborations with Bright Inventions – a software development agency.