How to create better persona prompts using your research context

Summary

In this article, you'll learn:

• How to use your existing research as a powerful context for AI.

• A simple framework for writing specific persona prompts that deliver better results.

• Five persona prompts examples you can use to generate actionable personas for your team.

Are your user personas gathering digital dust? It's a common frustration for product teams.

You spend weeks synthesizing interview notes from one doc, survey data from another spreadsheet, and support tickets from a third system, only to create a static document that feels disconnected from the daily decisions your team makes. This fragmentation is more widespread than you might think — according to Miro's 2025 Momentum at Work Report, 63% of teams struggle with knowledge silos where information is spread across too many tools. When critical customer insights are fragmented across tools, the personas meant to guide you can quickly become irrelevant.

If you use Miro to do research and design, your boards are probably already packed with valuable customer insights, research findings, and product data — now your board is the prompt, and that's how you can use all this context to build compelling personas that actually drive product decisions.

Your board as a research repository

Your best personas emerge from real data, not assumptions. Instead of feeding AI generic prompts, use your Miro board as a comprehensive knowledge base that informs every aspect of persona creation.

Start by consolidating your research assets

Gather user interview transcripts, survey responses, and behavioral data in one section of your board. Include direct quotes, pain points, and specific user behaviors you've observed. Add customer support tickets and feature requests to capture real-world frustrations and needs.

Document your product context alongside user data. Include your current user journey maps, feature usage analytics, and competitive insights. This gives AI the full picture of where your product fits in users' workflows and how they actually interact with your solution.

Create a dedicated space for demographic and psychographic information. Beyond basic age and job titles, include users' motivations, preferred communication channels, and decision-making patterns. The more context you provide, the more nuanced your personas become.

No need to start from scratch, use one of Miro's persona templates or select one from our research & design templates category.

See in real life how you can build your research repository in Miro:

RTCF Framework for persona prompts

One good way of structuring prompts is using the RTCF framework. This helps you transform vague AI requests into precise instructions that deliver actionable personas. Here's how to apply it effectively:

• Role: Define exactly who the AI should act as during persona creation. Don't just say "create personas"—specify the perspective you need.

• Task: Be explicit about what you want the AI to produce. Generic persona requests yield generic results.

• Context: This is where your board content becomes powerful. Reference specific research findings, user segments, or product challenges that should inform the persona.

• Format: Specify exactly how you want the persona presented and what elements to include.

5 Persona prompts examples to start using now

We've gathered five persona prompts examples to inspire you, but feel free to try with your own prompts and the context from your research synthesis on a Miro board to see how AI can leverage your work in seconds.

1. The research-driven primary persona

Prompt: "Act as a senior UX researcher analyzing user interview data. Create a detailed primary persona for our mobile productivity app based on the interview transcripts and behavioral data in this board. Focus on users who struggle with task management across multiple devices. Format as a comprehensive persona card including demographics, goals, pain points, behaviors, preferred features, and a day-in-the-life scenario. Include direct quotes from the research to support key insights."

Use this when: You have rich qualitative data and need a foundational persona for core product decisions.

2. The feature-focused persona

Prompt: "Act as a product manager evaluating feature adoption. Using the analytics data and user feedback insights on this board, create a persona representing users who actively engage with our collaboration features but struggle with our onboarding flow. Include their technical comfort level, team dynamics, adoption barriers, and specific workflow preferences. Format as a problem-solution focused profile with clear implications for our next sprint priorities."

Use this when: You're designing or iterating on specific features and need user-centered guidance.

3. The competitive landscape persona

Prompt: "Act as a product strategist conducting competitive analysis. Based on the competitor research and user switching behavior insights on this board, create a persona for users considering alternatives to our platform. Include their evaluation criteria, deal-breakers, must-have features, and decision-making process. Focus on what drives them to explore other solutions and what keeps them loyal. Format with clear sections on motivations, alternatives considered, and retention triggers."

Use this when: You need to understand churn risks or competitive positioning for product strategy.

4. The onboarding-focused persona

Prompt: "Act as a user onboarding specialist. Using the new user behavior data insights and support tickets on this board, create personas for users in their first 30 days with our product. Distinguish between successful adopters and those who churned early. Include their expectations, learning preferences, common stumbling blocks, and aha moments. Format as onboarding journey personas showing progression from trial to power user, with specific touchpoints and interventions that impact success."

Use this when: You're optimizing activation, onboarding flows, or early user experience.

5. The scale-up persona

Prompt: "Act as a growth product manager analyzing expansion behavior. Based on the usage patterns and team growth insights on this board, create personas for users who successfully scale from individual to team usage of our platform. Include their expansion triggers, team introduction strategies, administrative needs, and value realization patterns. Format with emphasis on growth indicators, expansion moments, and collaborative behaviors that signal potential for account growth."

Use this when: You're working on expansion features, team adoption, or enterprise growth strategies.

Bring your personas to life with Miro formats

Once AI generates your persona content, use Miro's formats to make them more engaging and actionable for your team.

Create visual persona cards using Miro's design elements. Add photos, icons, and visual hierarchies that make personas scannable and memorable. Include key quotes prominently and use color coding to indicate confidence levels or data sources.

Build interactive persona journeys by connecting your personas to user journey maps already on your board. Show how different personas move through your product experience and where their paths diverge. This helps teams understand not just who users are, but how they behave differently.

Generate persona-based user stories by prompting AI to create specific scenarios for each persona (Tip: try with the sticky notes format). These stories become tangible inputs for sprint planning and feature prioritization discussions.

Develop empathy maps that dig deeper into what each persona thinks, feels, sees, and does. Use AI to analyze the emotional undertones in your research data and translate them into empathy map insights.

Create persona comparison tables when you have multiple user types. Use Miro's AI Table format to show how different personas prioritize features, respond to messaging, or navigate decision-making processes. This becomes invaluable for product roadmap discussions and marketing alignment.

Make your personas actually work

The best personas drive decisions, not just document insights. Here's how to ensure your AI-generated personas become central to your product development process.

Link personas to real metrics

Connect each persona to specific behavioral data from your analytics. When you see conversion drops or feature adoption changes, you can immediately reference which personas are most affected and why.

Update personas as you learn

Your board becomes a living repository. As new research emerges, add it to your context and regenerate persona aspects that might have changed. AI makes this iteration much faster than starting over.

Create persona-specific test scenarios

Use your personas to generate realistic user scenarios for usability testing, feature validation, and product experimentation. AI can help you brainstorm edge cases and typical workflows for each persona type.

Align your entire product team by making personas accessible and actionable.

Share specific persona insights during sprint planning, design reviews, and product strategy discussions. When everyone understands who they're building for, product decisions become clearer and more consistent.

Here’s one example: how Keller Williams saw 50% faster time to market and 10% faster sprint velocity when they moved Big Room Planning into Miro:

Your research data is already rich enough to create compelling personas — you just need the right approach to unlock its potential. By treating your board as context and using structured prompting techniques, you'll generate personas that actually guide product decisions instead of gathering dust in documentation folders.

And that's where Miro can help you execute better and deliver faster products to the market. Try Miro AI for free now, and start building AI-powered workflows that actually help you.

Author: Miro Team Last update: September 16, 2025