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AI buyer persona generator: Turn research into insights instantly

Tired of personas that feel like educated guesswork? You're spending weeks compiling user research into static documents while your team debates who your customers really are. Our AI buyer persona generator transforms scattered research into compelling, data-driven personas in minutes.
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Create personas that drive decisions with Miro AI

Imagine transforming weeks of manual persona creation into focused collaboration sessions. Picture your entire team instantly aligned on user needs without endless explanation meetings. Miro's AI buyer persona generator creates exactly this unified approach. Instead of static documents, you get dynamic personas that live on a shared canvas where teams collaborate and make user-centered decisions together.
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How Miro's AI buyer persona generator transforms your workflow

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Turn research data into actionable personas

Upload interview transcripts, survey responses, or user feedback directly to Miro's AI buyer persona generator. Our AI analyzes patterns across your research data to surface key user characteristics, pain points, and behavioral insights you might miss manually. Get comprehensive personas grounded in real user data, not assumptions.

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Generate detailed personas from simple descriptions

Don't have extensive research yet? Describe your target market or product concept, and watch our AI buyer persona generator create detailed user profiles complete with demographics, motivations, and behavioral patterns. This gives you a solid foundation for validation and iteration as you gather more user insights.

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Build and refine personas collaboratively

Once AI generates your initial persona, teams can immediately enhance it with domain expertise. Product managers add feature priorities, UX researchers layer in behavioral data, and marketers contribute messaging insights – all in real-time on the same board. This collaborative refinement ensures personas reflect diverse team perspectives and remain actionable.

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Keep personas current and connected

Your personas evolve with your understanding. Update them as you gather new research, pivot strategies, or expand markets. Link personas directly to user journey maps, feature backlogs, and design prototypes within Miro's innovation workspace. This creates a connected workflow where user insights drive every product decision.

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Bridge gaps between research and execution

Transform personas from reference documents into active decision-making tools. Use them as the foundation for user story creation, design system development, and marketing campaign planning. Teams stay aligned on user needs throughout the entire product development lifecycle.

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Democratize persona creation across teams

Miro's intuitive interface makes persona creation accessible to everyone. Business analysts, product owners, and stakeholders who aren't UX experts can understand, contribute to, and reference personas effectively. This creates organization-wide alignment on user understanding.

Integrated with your favorite tools

Ideas, inspiration, and intel in full view. Visualize marketing campaigns and client and prospect info to take action, and track tasks and status updates for the team.
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How to create buyer personas with Miro AI

1. Look for Create with AI

Select "Document" in the menu toolbar.

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2. Choose your input method

Upload research files for AI analysis of existing data, or describe your users in text for AI-generated personas, or select existing board elements like sticky notes for context.

3. Generate and review

The AI creates comprehensive personas with demographics, goals, pain points, and behaviors.

4. Collaborate and iterate

Team members refine personas with real-time feedback and domain expertise.

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The world's most innovative companies are collaborating in Miro, everyday

More than 180,000 organizations, including Nike, Ikea, Deloitte, WPP, and Cisco, have adopted Miro to help innovate the way they innovate, with the goal of improving the speed and quality of their work.

AI Buyer Persona Generator FAQs

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Can the AI work with different types of research data?

Yes, our AI analyzes interview transcripts, survey responses, user feedback forms, and behavioral data. It identifies themes and user characteristics across different sources to create comprehensive personas.

How does the AI handle privacy and sensitive data?

Miro follows enterprise-grade security standards. Research data is processed securely, and you can anonymize personal information before uploading. The AI focuses on behavioral patterns rather than individual details.

How can multiple team members work on personas simultaneously?

Miro's real-time collaboration allows unlimited team members to view, edit, and comment on personas simultaneously. You can see who's working on what, leave contextual comments, and track changes as personas evolve.

How easy is it to learn the AI buyer persona generator?

Create with AI is intuitive – select "Document" and follow prompts. Most users generate their first persona within minutes, with helpful onboarding tips throughout the process.

What's included in the free plan?

Free plans include 10 AI credits per team monthly, perfect for trying the AI buyer persona generator. Starter plans include 25 credits per user, Business plans 50, Enterprise plans 100.

Can I export personas for other tools?

Yes, export boards as PDFs, images, or share interactive links with stakeholders. Easy incorporation into presentations, requirement documents, or marketing briefs.

How secure is our research data?

Miro maintains SOC 2 Type II compliance, GDPR compliance, and enterprise security standards. Research data is encrypted in transit and at rest with controlled access permissions.

Join our 100M+ users today

Join thousands of teams using Miro to do their best work yet.