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Value Chain Analysis Benchmark

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The Value Chain Analysis Benchmark helps businesses and consultants compare their value chain directly against up to two competitors, activity by activity. Covering all nine value chain activities — primary and support — plus a dedicated Advantage column and Margin row, it turns competitive analysis into a structured side-by-side scorecard instead of scattered notes across separate documents. Use it during competitive strategy sessions, market positioning reviews, or due diligence work where you need a clear, activity-level view of where you outperform the competition and where you're falling behind. The grid format keeps every comparison point aligned, making gaps and advantages immediately visible at a glance.

lisa van der Gevel Wenteler

Game producer @ Student

Hi, I'm Lisa! I'm a student game producer working with teams to create games. During my game production work, I’ve made various documentation and communication templates to help with planning, collaboration and workflows. I’m excited to share these resources with you. Happy developing!


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