This framework breaks down 7 creator types and shows exactly what changes in the brief for each one 👇
The configuration grid shows which sections get more detail and which get less, depending on the creator.
An influencer brief is light on script and heavy on brand.
A UGC creator brief is heavier on script and lighter on brand.
A founder brief needs coaching, not instructions.
A customer brief needs guardrails, not talking points 🎯