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Sustainability Cycle Concept Map

Evelina Lundqvist

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Sustainability Cycle Concept Map

The Sustainability Cycle Concept Map is a systems thinking tool designed to help you map and understand the full lifecycle of a product, service, or organisation—from resource input to regeneration.

It visualises how materials, value, and impacts flow through a system, making complex sustainability challenges easier to understand, discuss, and improve. By combining lifecycle thinking with a structured reflection layer, it helps you move beyond linear thinking and uncover circular opportunities.

How to use it

Start in the centre by defining your Core Idea—the product, service, organisation, or value chain you want to explore.

Then work your way through the cycle:

  • Map each stage: Resource Input → Design & Production → Distribution & Access → Use & Behaviour → Recovery & Value Retention → Regeneration

  • Describe what is currently happening in each phase (materials, processes, behaviours, flows)

  • Identify key impacts, inefficiencies, and risks

  • Add relevant stakeholders across the system

Use the Reflection Layer to deepen your insights:

  • Highlight challenges and pain points

  • Capture opportunities for circularity and improvement

  • Assess environmental, social, and economic impacts

You can use it individually for analysis or collaboratively in workshops to build a shared understanding of a system.

This template is ideal for:

  • Sustainability consultants and advisors

  • SMEs and corporates exploring circular economy strategies

  • Start-ups designing sustainable products or services

  • Innovation, strategy, and ESG teams

  • Facilitators running co-creation or systems mapping workshops

  • Educators and students working with sustainability and systems thinking

Use this template to:

  • Understand systems holistically rather than in silos

  • Identify hotspots for intervention and innovation

  • Spot opportunities for circular economy strategies

  • Align teams around a shared view of impact and value flows

  • Turn complexity into clear, actionable insights

Evelina Lundqvist

Business consultant, facilitator @ The Good Tribe

Evelina Lundqvist (1981) is a sustainable business development and capacity-building consultant (20+ years of experience), born in Sweden and based in Austria. She's an avid zero waste, circular economy, interculturalism, and antiracism advocate—and a serial co-founder, co-creator, and award-winning social entrepreneur. Evelina holds an MBA in Business Ethics and CSR from Danube University, Austria.


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