What it is for:A stakeholder communication plan is a short table that sets, for each audience affected by a change, what they need to know, the message, the channel, the owner who sends it, and how you will review whether it worked. You leave with a one-page table that says, for each affected group, what they need, what you will tell them, how, who sends it and how you will know it worked.
Who it helps:Service owners, communications staff and team leads changing hours, forms, fees or locations that people already rely on.
When to use it
You are about to change a service that people already use, such as hours, location, forms or fees.
A rollout involves several groups who each need to act at different times.
Past changes caused confusion because staff heard about them from the public.
How to use it
List every affected audience, as specifically as you can.
Write what each group needs to know or do, and by when.
Draft a one or two line message per group and pick the channel they already use.
Name an owner and a date for each message.
Plan how you will know it landed, then send, check and adjust.
Tip:Tell staff first, so they can answer questions when the public hears.
Credits and sources:Original Tiremesù worksheet and wording.
Full guide and film:https://www.tiremesu.com/guides/stakeholder-communication-plan
