Service Metrics Mapping

Bianca Teixeira de Oliveira

Report

The Service Metrics Mapping Guide is an ideation and planning framework designed to move your team beyond vanity metrics and toward more meaningful, evidence-based indicators. It serves as a strategic compass to navigate the complexity of services. . This guide is particularly impactful when used as a collaborative tool in a team setting, helping designers, PMs, and stakeholders align on what "success" actually looks like. Important:

This is not a rigid, one-size-fits-all step-by-step process! Instead, it is a flexible guide meant to foster critical thinking and strategic discussion.

Bianca Teixeira de Oliveira

Strategic Designer @ Federal University of Santa Catarina

Service Designer and User Researcher with over 10 years of experience, focusing on Social Innovation. I hold a master's degree in Strategic Design Management and am currently pursuing my PhD on Systemic Design at the Federal University of Santa Catarina (UFSC).

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