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Productized Service Design Canvas

Andrea Marchiotto

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Why this template exists

Most AI consultants and agency owners are delivering real value, but doing it differently every time. This canvas gives you a structured framework to turn your repeatable expertise into a packaged, priceable, scalable service without losing what makes your work distinctive.

Who it's for

  • AI consultants and boutique agency founders stuck in custom-scope cycles

  • Solopreneurs doing hourly billing who want to move to value pricing

  • Startup operators who want to codify an internal AI workflow into an external offer

What's inside

  • Frame 1: Hero canvas with 8-section visual overview

  • Frame 2: The Productization Problem - why, what, and a live BCL case study (Premium Release)

  • Frame 3: Worked example - Lena's "E-Commerce Ops Accelerator" fully completed

  • Frame 4: Your 8-section working canvas with scaffolding prompts

  • Frame 5: 10-question Productization Stress Test with scoring guide

  • Frame 6: 3-Tier Pricing Architecture (Starter / Core / Sustain)

  • Frame 7: Sustain Phase Blueprint, 10-item Handover Checklist, and 6 Miro Assist prompts

How to use it

  1. Start at Frame 1. Read the premise.

  2. Study Frame 2 (10 min), then the worked example in Frame 3.

  3. Fill your canvas in Frame 4 (15 to 30 min).

  4. Run the Stress Test in Frame 5 (10 min).

  5. Design your 3-tier pricing in Frame 6 (20 min).

  6. Build your Sustain phase in Frame 7 (5 min).

What you'll walk away with

A complete, client-ready description of one productized service: named, scoped, priced, timed, and outcome-promised. Ready to put in a proposal today.

About the framework

Designed by BlackCube Labs - AI-native consultancy methodology for boutique founders.

Watch the video

Andrea Marchiotto

Founder @ BlackCube Labs

BlackCube Labs is a pioneering AI-native ecosystem dedicated to helping founders integrate AI seamlessly into their businesses, without the need for extensive technical teams. Offering a comprehensive suite of AI and automation tools, we act as an accelerator, studio, and community platform to support innovation and growth. Our memberships provide tailored solutions and exclusive benefits to foster a thriving AI-native venture ecosystem.


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