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PESTLE Analysis

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What it is for:PESTLE analysis is a structured scan of six kinds of outside change: political, economic, social, technological, legal and environmental. You leave with a short, sourced list of outside changes, each with a one-line implication, an uncertainty mark and an owner.

Who it helps:Strategy, policy and planning teams preparing an annual plan or service redesign who need a shared picture of the outside context.

When to use it

  • Before an annual plan or strategy refresh, so priorities rest on current conditions.

  • When a service is about to be redesigned and you want to know what may change around it in the next few years.

  • When a new leader joins and the team needs a shared picture of the outside context.

How to use it

  1. Set the scope and how far ahead you are looking, usually two to five years.

  2. Ask each person to research one or two letters beforehand and bring sources.

  3. Post changes under each letter, phrased as movements.

  4. Merge, sharpen and write one implication per change.

  5. Mark the uncertainty and choose what to act on, watch or explore.

Tip:Keep the source on every note. A change without evidence becomes a rumour by the second meeting.

Credits and sources:Original Tiremesù worksheet and wording. Further reading: CIPD https://prod.cipd.org/en/knowledge/factsheets/pestle-analysis-factsheet/

Full guide and film:https://www.tiremesu.com/guides/pestle-analysis

Tiremesu

Innovation, design and strategy methods @ Tiremesu LTD

Tiremesù — Treviso dialect for “lift me up” — is an innovation platform organizations use to run their innovation practice end to end. Here we share the methods behind it: innovation, design and strategy tools you can use tomorrow. Every template links to a free, full method guide and a short video at tiremesu.com and youtube.com/@Tiremesu. In English and Arabic, with more languages coming.


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PESTLE Analysis Template