Persona Templates [Research]

If I asked seven people in a room to describe their dogs, I would get several different answers.

Personas help align our stakeholders with their ideal customers. They are a shared vision of who we are designing for and help us keep their needs at the forefront of our solutions.

Personas are fictional representations of these customers. They include more detail than blanket market segments, such as 'Labrador,' and build profiles of characters, such as 'Buddy,' whose favorite activity is 'ball.'