What it is for:The Now How Wow matrix is a two-axis grid for sorting ideas. You leave with your ideas sorted into Now, How and Wow, a balanced selection of each, and a next step for every chosen idea.
Who it helps:Teams right after an idea session who need both quick wins and something bolder, and leaders who want to see both.
When to use it
Right after brainstorming, brainwriting or SCAMPER, when you have many ideas of mixed ambition.
When leaders want both quick improvements and something more ambitious, and you need to show both.
When a team keeps choosing only safe ideas and you want to make the bolder ones visible.
How to use it
Draw the grid: feasible today across, novelty up.
Tidy the ideas so each note holds one idea.
Place every idea on novelty first, without discussing feasibility.
Slide each idea for feasibility, with someone who knows the constraints.
Name the Now, How and Wow groups and choose a balanced set, each with a next step.
Tip:Keep the feasibility expert from also judging novelty. Different questions, different voices.
Credits and sources:Original Tiremesù worksheet and wording.
Full guide and film:https://www.tiremesu.com/guides/now-how-wow
