Market Segmentation JTBD

The Market Segmentation JBTD template helps product and marketing teams segment customers by journey stage — Exploring, Evaluating, Buying, and Owning — using the Jobs-to-be-Done framework instead of static demographic traits. Each stage captures what the customer is doing, wanting, and feeling, with space for opportunity ideas to address gaps along the way. The board closes with functional, emotional, and social job statements, structured around When / Want to / So I can, turning scattered research into a clear definition of the job customers are hiring your product to do. Use it for product discovery, customer journey mapping, or positioning work where understanding the "why" behind a purchase matters more than who the customer is on paper.