In-context Interviews

In-Context Interviews Template

Gain a deeper understanding of what truly occurs with people in their natural habitat with the In-Context Interviews Template.

Trusted by 65M+ users and leading companies

walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign

About the In-context Interviews Template

The In-Context Interview Template helps you study individuals in their natural habitat. To gain a deeper understanding of what truly occurs, it is crucial to observe both the words and actions of individuals.

An interview takes place within a person's natural environment, allowing for real-time exploration of their experiences. While this can be conducted remotely and online, synchronous engagement yields the best results.

The objective of this approach is to fully immerse oneself in the world of those who possess extensive knowledge about the subject being studied, thereby preventing the formation of inaccurate assumptions.

Benefits of using the In-context Interviews Template

  • Unveil the true actions and words of individuals.

  • Question your preconceptions.

  • Establish trust with stakeholders.

How to use the template in Miro

  1. Provide an introduction and explain the purpose. Seek permission to record, if needed.

  2. Start with the opening inquiry. Jot down or capture.

  3. Step-by-step exploration of your task instructions. Elaborate on details.

  4. Conclude with your final inquiry or comments. Express gratitude.

  5. Import images, pictures, and videos. If available, analyze the recording.

Setup

  1. Define the purpose of the research.

  2. Determine the individuals you wish to observe.

  3. Create a script.

Useful tips

  • Encourage individuals to take action rather than simply providing an overview.

  • Maintain your objectives while remaining receptive to new findings.

In-Context Interviews Template

Get started with this template right now.

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