HERO Method Customer Journey Map

Nicole Perpillant

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This is a Customer Journey Mapping template for defining an ideal customer avatar and tracking their emotional and behavioral path through four business stages — Lead Generation, Sales, Onboarding & Delivery, and Sharing. It captures the customer's actions, needs, pains, touchpoints, and feelings at each stage, then closes with a backstage section for identifying opportunities and an outcome panel showing how the customer's life changes after working with you. Built for solopreneurs and coaches who want a visual, sticky-note-style framework for mapping the full client experience from first contact to referral.

Nicole Perpillant

Coach & Trainer @ Hero Academy

I'm Nicole Perpillant, a business strategist, digital marketing expert, and the founder of Hero Academy. I help entrepreneurs scale their businesses with proven systems for lead generation, social media mastery, and revenue growth. With a background in cybersecurity, eDiscovery, and business operations, I’ve built Hero Academy to provide the coaching, courses, and community entrepreneurs need to achieve real, sustainable success.