GTM Plan and Roadmap

Maja Voje, GTM Strategist

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Use this template to run a brainstorming and prioritization workshop that puts your GTM strategy into action.

How to use it

Define the objective and then brainstorm with the team on ideas that will help you reach it. Then prioritize the ideas using a value vs. effort matrix, categorizing them into four groups:

Do it now
Do it next
Do it if/when there’s time
Don’t do it

Use the Flow to move ideas into action

After prioritization, use Miro’s AI Flow to transform your post-its into a comprehensive action plan and automatically generate a task table where you can set deadlines and assignees. You can then turn that table into a timeline with one click.

Bonus: Bring in the GTM Strategist Sidekick

If you need support during brainstorming, use the GTM Strategist Sidekick to generate ideas that can help you achieve your objective.

Who is it for

This template is perfect for all GTM leads, growth leads, project managers, founders, and everyone leading the growth process. It helps you move quickly from ideas to action and assign responsibilities with speed and clarity.

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Maja Voje, GTM Strategist

Go-To-Market Strategist @ Maja Voje

Maja Voje is a leading GTM strategist who helps companies design and execute go‑to‑market strategies that deliver measurable growth. She is the best‑selling author of Go‑To‑Market Strategist, a methodology adopted by more than 8,500 companies worldwide. Over the past 15 years, she has driven growth for global brands including Google, Rocket Internet, Bayer, and Heineken—and collaborated on projects with platforms such as Miro, Clay, Amplitude, HubSpot, and Ahrefs.