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Explorer Buyer Persona Journey

lisa van der Gevel Wenteler

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The Explorer Persona turns customer research into a journey map, not a dashboard. Meet your traveler, then chart their destination and core motivation. Use the Persona Compass, Insight Cards, Explorer Traits sliders, and Customer Notes to capture what drives them, what they need, and what they think. Finish at Treasure Found, where you write what your brand should do next. Ideal for marketing, product, and research teams.

lisa van der Gevel Wenteler

Game producer @ Student

Hi, I'm Lisa! I'm a student game producer working with teams to create games. During my game production work, I’ve made various documentation and communication templates to help with planning, collaboration and workflows. I’m excited to share these resources with you. Happy developing!

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Buyer personaMarketing

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