About this workshop
The Audience Persona Workshop is a practical, five-step exercise designed to help teams identify, prioritize, and better understand the people they're designing for before making strategic or design decisions.
Whether you're planning a conference room, classroom, experience center, or digital signage network, this workshop helps you move beyond assumptions and make more informed design decisions.
Why it matters
Great experiences begin with a deep understanding of the audience. By prioritizing evidence over assumptions—and focusing on the people who matter most instead of trying to design for everyone—your team will gain greater clarity, stronger alignment, and a solid foundation for creating more meaningful experiences.
