Customer journeys are first and foremost a representation of "journeys". And journeys are of course diverse. One goes first to the left, the other first to the right, and both may not want the same thing but are talking to the same company. Customer journeys - if you recognise their complexity - are not so easy to use as an instrument to guide action. After all, which branch do you actually follow? For whom do you specifically adapt the website? For the one who goes to the left or the other?
With this template, we would like to help you take the first steps on the customer journey. It will be especially helpful for people from the telecommunications sector, but everyone else can also benefit from it.
Have fun with it!
