Customer Journey Marketing Plan

Customer Journey Marketing Plan

What It's For:

Map marketing activities from discovery to advocacy. Spot friction, align tactics with needs, and prioritize high-impact actions.

Start Here – Header Cards:

• Persona: Demographics, goal, frustration, quote.

• Marketing Objective: One metric, baseline, target, deadline.

• Key Insights: Three data-backed facts to guide decisions.

The Five Journey Stages: For each stage, fill in: Doing, Thinking & Feeling, Emotion (dot up = positive, down = frustrating), Touchpoints, Pain Points, Marketing Opportunity, Stage KPI.

Wrap Up:

• Top 3 Priorities

• Owners & Budget

• Moment of Truth: The single make-or-break moment.

Cheers!

Khawaja Rizwan, MVP