Customer Discovery Map

Else van der Berg

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Report

A high level map with videos & instructions on Idea Discovery

- Popular discovery methods (There's more under the sun than interviews alone)

- Who's responsible?

- How to: Customer interviews

- Generating insights from qualitative customer feedback (distinguishing signal from noise, detecting patterns)

- Combining qualitative with quantitative data

Else van der Berg

Product Lead

/read me: elsevanderberg.substack.com /connect with me: https://www.linkedin.com/in/dr-else-van-der-berg-42b8b6a2/ I’m an interim Product Lead/Advisor with a knack for strategic thinking. Expertise in Product Management for pre-PMF startups, B2B SaaS, marketplaces.