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Circular Economy Spider Diagram

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Explore ways to improve a product with this simple sustainability mind map. The Sustainable Product Brainstorming Spider Diagram helps you generate ideas across materials, energy, transport, waste and people—keeping resource efficiency and user needs in the same conversation.

In 15–20 minutes, move from an existing product to one improvement worth investigating, with a clear next step, owner and deadline.

Who is this template for?

Product teams, designers, founders and workshop facilitators looking for an accessible starting point for sustainable product design. Use it independently or bring your team together to explore different perspectives.

When should you use it?

Use it at the start of a product improvement project, during an ideation workshop or when you want to explore resource efficiency before committing to a specific solution.

How to use this template

  1. Put your product in the centre. Write its name or add a picture so everyone focuses on the same product.

  2. Grow five branches. Add one idea per sticky note. Explore opportunities to use materials thoughtfully, reduce energy use, improve transport, prevent waste and meet people’s needs.

  3. Pick one idea. Each person adds a star to the idea they’d most like to explore. Discuss the options and choose one together. Record its potential benefit, what needs checking and the next action, with an owner and deadline.

Example prompts—including refill packaging, lower-power standby modes, replaceable parts and clearer instructions—help get the conversation started.

Tip: Encourage ideas across all five branches before choosing. An improvement in one area may affect another, so capture questions and trade-offs alongside the possibilities.

What you’ll leave with

  • A visual collection of product improvement ideas.

  • One shared priority to investigate.

  • Clear questions about its potential benefits and feasibility.

  • A practical next step with an owner and deadline.

Treat expected benefits as possibilities to test. The board supports early exploration; it does not verify a product’s environmental performance.

Evelina Lundqvist

Business consultant, facilitator @ The Good Tribe

Evelina Lundqvist (1981) is a sustainable business development and capacity-building consultant (20+ years of experience), born in Sweden and based in Austria. She's an avid zero waste, circular economy, interculturalism, and antiracism advocate—and a serial co-founder, co-creator, and award-winning social entrepreneur. Evelina holds an MBA in Business Ethics and CSR from Danube University, Austria.


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